Background
Project Role Year
e.l.f. Cosmetics Account Manager 2018
As the dedicated account manager for e.l.f. Cosmetics, I led influencer communications and community management for the e.l.f. Beauty Squad, a thriving network of 500+ micro and macro creators. I spearheaded seeding feedback loops, optimized PR package engagement, and ensured real-time creator support. From vetting new talent to resolving creator issues with speed and care, I helped build a vibrant, beauty-obsessed community that boosted brand visibility and drove ongoing campaign impact. My focus: authentic relationships, timely engagement, and always showing up for our creators like the beauty BFF they deserve. 💄
Influencer Collab Highlight
In 2018, e.l.f. partnered with beauty influencer Alissa Ashley to launch the highly anticipated Nude Rose lip gloss. My team spearheaded communications throughout the campaign, from pre-launch buzz to post-launch engagement. We meticulously tracked influencer mentions, gathered feedback from beauty squad influencers, and provided valuable insights to the brand.
