Background
Project Role Year
Herbalife Producer 2023
I partnered with Barnburner Studios to lead the creation of a product lifestyle series for Herbalife and Herbalife24 products. Deliverables included dynamic 9:16 short-form videos (<30 seconds) and 16:9 product photography designed for cross-channel distribution. The project focused on increasing brand awareness among Gen-Z and millennial audiences by showcasing the products' versatility and quality, and served as a key component of the company’s rebrand initiative.
Our creative concepts centered on an authentic, healthy, and happy lifestyle set in bright morning light emphasizing a clean, minimal aesthetic. We aimed to capture the natural incorporation of Herbalife products in real moments, with real people.
Team:
Nick McCormack, Co-Producer
Partner:
Barnburner Studios, Creative Agency
Location:
Austin, Texas
