Background
Project Role Year
SLS South Beach Brand Social 2016
I led influencer marketing efforts for SLS South Beach Hotel by identifying and securing partnerships with top-tier fashion, lifestyle, and travel influencers. I negotiated content deliverables, including blog posts with tracked URLs and social media posts in exchange for complimentary stays & monetary compensation. I managed all phases of influencer engagement from outreach to post-stay follow-ups, ensuring seamless experiences.
Performance metrics such as engagement, link clicks, and bookings were tracked and reported monthly. Our collaborations significantly increased social engagement and follower growth during activation periods.
Campaign Highlight
SLS South Beach x Danielle Bernstein of WeWoreWhat : Art Basel
