Background
Project Role Year
Herbalife Social Media Manager 2020
I successfully launched Herbalife’s Pinterest presence, transforming it into a major engagement and traffic driver for the brand. I grew the channel to over 30K followers, with an average engaged audience of 600K, generating 400K+ clicks to iamherbalife.com—making Pinterest a top social source for web traffic.
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I crafted a strategic, data-driven launch plan tailored to Pinterest's unique platform dynamics, identifying key audience segments and aligning content pillars with the brand’s goals. I presented this strategy to leadership, securing buy-in for this high-priority initiative. Collaborating with internal teams and external creative partners, I oversaw the creation of visually compelling content that reflected the brand’s mission while tapping into seasonal trends and user interests.
In addition to overseeing the content creation, I managed the paid media budget and worked closely with our advertising agency to optimize campaign performance. I continuously tracked analytics, reporting actionable insights to the broader social and marketing teams, refining our approach to maximize engagement and conversions.
Key Achievements
- Grew Pinterest following to 30K+ and achieved 230K+ site clicks in the first year
- Developed and executed a channel-specific strategy aligned with brand goals and key messaging
- Produced social first content in collaboration with internal ad external creative teams
- Managed paid media, optimizing for engagement and traffic in collaboration with an external agency
- Delivered actionable insights through consistent data analysis, refining content to maximize impact
This high-impact Pinterest launch showcases my ability to grow platforms from the ground up, make data-driven decisions, bring creative visions to fruition, and execute cross-functional strategies.
