Background
Project Role Year
2027 Kia Telluride Launch Sr. Social Strategist 2025
As part of the integrated launch campaign for the 2027 Kia Telluride, we partnered with a leading influencer marketing agency, Obviously, to support execution of the influencer marketing initiative. I contributed to creator sourcing aligned with the brand’s lifestyle positioning and audience relevance, and provided creative input throughout production, delivering content feedback and supporting review workflows to ensure assets balanced authenticity with brand and compliance standards prior to final delivery. I also developed the campaign wrap report across influencer, organic, and paid social performance, translating results into actionable insights. The program activated six creators across Instagram and TikTok, generating 18 in-feed Instagram posts and 8 TikTok videos that delivered 1.6M impressions and 70K+ engagements, with a 5.6% average video engagement rate and organic content performing at 2x the brand benchmark. This campaign reflects my ability to shape creator storytelling, collaborate cross-functionally, and connect creative output to measurable impact.
The campaign unfolded across three phases designed to build familiarity, anticipation, and launch momentum. In Phase I, creators were loaned the 2025 Kia Telluride, allowing them to experience the current model firsthand and introduce the vehicle organically to their audiences. In Phase II, creators attended the design reveal, gaining an early look at the upcoming model and generating forward-looking excitement. Phase III culminated with invitations to the 2027 Telluride launch at the LA Auto Show, where creators received exclusive access to explore features and compare the evolution from the previous model, sharing informed perspectives and experiential storytelling with their audiences.
