Background
Project Role Year
Herbalife Producer 2023
I had the unique opportunity to play a pivotal role in modernizing Herbalife's social as part of a comprehensive rebrand, launched in March 2023. Collaborating closely with the Creative and Brand teams, I helped develop the new brand guidelines and led the production of the first social assets that set the tone for the refreshed brand identity, positioning brand social at the forefront of innovation. The produced social assets became top performing among their content category.
The new brand creative concepts yielded a fresh take on product recipes centralizing natural ingredients and textures. Minimalist composition and muted color patterns paired with hard lighting draw focus on the food & beverages.
Click below thumbnails to view videos on social
behind-the-scenes
Team :
Denise Rick, Social Media support
Emily Reed, Creative Director
Partners:
Yasmin Alishav, Director / Photographer
Studio:
Historic Hudson Studios
West Hollywood, CA
